The Christchurch Visitor Strategy provides a common framework that enables everyone to take a joined-up approach to deliver activities that focus on attracting visitors to Christchurch.

The strategy primarily informs Council decision making and investment. It identifies the areas Christchurch needs to focus on to achieve visitor aspiration.

The intent of the strategy is to get the best possible return on investment in visitor-related initiatives by ensuring all activities align with the strategy and represent the optimal use of Christchurch’s limited resources as the city continues to evolve and grow.