This goal from the Christchurch Central Recovery Plan is about building on the confidence and investment in the South Island’s primary commercial centre.

Grow the concentration of businesses, education and employment within the Central City.

Christchurch is the South Island’s primary employment centre. 

Concentrating businesses and employment in Central City makes great use of the city’s transport network and builds an intensity of activity that helps drive innovation, job growth and higher-value activities. 

To build future prosperity, we need to retain and attract young people through nurturing work opportunities, education and training.

Grow the Central City as a destination for national and international visitors through the year.

Growing visitor stays and spending is important to ensure that Christchurch captures its share of South Island tourism flows as well as contributing to the vibrancy and international interest in our Central City.

The primary aim is to support efforts to grow visitor numbers outside of peak season, softening the seasonal impacts on the commercial investment in Central City. 

Encourage a distinctive commercial Central City offering that attracts people from across Greater Christchurch.

Our Central City is recapturing its place as the region’s primary destination for shopping, entertainment and hospitality alongside its cultural, economic and civic functions.

A diverse, distinctive and broad-based offer is essential to keep Christchurch and Canterbury residents visiting frequently, and softening the impact of online trading.