 Heritage Logo
The purpose of the heritage logo
The purpose of the heritage logo is to promote the identification and understanding of heritage buildings, places and objects including the promoting of cultural activities and tourism.
The general criteria for use
a) The Trade Mark shall only be used for identification of heritage buildings, places or objects which are listed by the New Zealand Historic Places Trust Register or the Christchurch City Plan Part 10 Appendix 1 as heritage items in the Christchurch City area, and activities which promote the purpose of the logo and these heritage items.
b) The Trade Mark shall only be used with the written permission of the Christchurch City Council which will have the right to reject any application which it is considered will not meet the intent of the use of the Mark.
c) The Trade Mark shall only be used in the graphic form registered, including the proportions, typeface, colours and text in accordance with the graphic and print specifications or in such alternatives formats as approved by the Christchurch City Council.
d) The Trade Mark shall not be used so as to suggest any direct association with a specific organisation.
e) The licensee will not use or apply the logo in a manner which will cause any damage to any heritage building, place or object.
About the logo
Recognition of the unique quality of Christchurch - its sense of identity, place and history, is dependent on our awareness and understanding of Christchurch heritage.
Promotion of heritage is one of the key factors in developing this community awareness of the distinction that makes Christchurch unique.
The direct identification of significant heritage buildings, places and objects and also of heritage initiatives is seen as vital for an immediate, continuing recognition and promotion of Christchurch Heritage for both the community and for visitors.
A Christchurch Heritage logo has been created as this promotional tool.
It is important that this logo is representative of Christchurch Heritage and not just one architectural period. It should be seen to serve the whole community and not one particular heritage interest.
The logo design focuses on a leaf motif, which is repeated in many architectural styles both in capitals and in decorative friezes and details. The leaf motif can also be identified with heritage places and objects.
To maintain the value of the logo, the use must be associated with our most important Christchurch heritage features. In general, this means buildings, places and objects identified in the Christchurch City Plan or in the New Zealand Historic Places Trust Register.
The logo is being used for heritage plaques, heritage trails, signage and banners, promotional items, heritage information and stationary.
If all significant heritage items in the City can be associated with the logo, then the community, in time, will come to recognize the value and significance of the heritage inheritance, which we all must understand, respect and value in sustaining that vital sense of a unique Christchurch.
The logo is a registered trademark of the Christchurch City Council. It is intended for publication without charge for all appropriate purposes relating to Christchurch heritage. The criteria and approved formats of the logo are available on application to the Urban Design and Heritage Team.
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